PENGUIN BOOKS — MEET IN THE MARGINS
Reading has never been solitary.
The margins of every great book are buzzing with the thoughts of different people who have read it over time.
The key to helping readers realize the social potential that books have is making the margins an interactive space for conversations to take place.
AD/CW Krisha Añonuevo — CW Bee Ferguson — SPEC Texas Creative
TEXT ME: BOOK SUBSCRIPTION SERVICE
Readers subscribe to receive a well-loved Penguin book with annotations and can send it back with their own additions.
When enough reader commentary has been acquired, we’ll print special editions of the marked-up books.
OOH
Digital ads of popular passages that prompts users to text and see their words interactive with others live
